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| RMR Red Bull Hyundai Genesis Coupe |
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| RMR Red Bull Hyundai Genesis Coupe |
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| RMR Red Bull Hyundai Genesis Coupe |
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| RMR Red Bull Hyundai Genesis Coupe |
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| RMR Red Bull Hyundai Genesis Coupe |
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| RMR Red Bull Hyundai Genesis Coupe |
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| RMR Red Bull Hyundai Genesis Coupe |
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| RMR Red Bull Hyundai Genesis Coupe |
HYUNDAI LAUNCHES RHYS MILLEN RACING RED BULL DRIFT TEAM SPONSORSHIP AT CHICAGO AUTO SHOW
With enthusiasts eagerly awaiting the upcoming launch of the 2010 Genesis Coupe, Hyundai is adding to the excitement by teaming with Rhys Millen Racing and Red Bull Energy Drink to campaign the car in the high-energy sport of drift racing this year. At the Chicago Auto Show, Hyundai unveiled its motorsports program in the U.S. with the help of drift champion Rhys Millen, who will fabricate and race a 550-horsepower Genesis Coupe in the Pikes Peak International Hill Climb, the Formula Drift Professional Drifting Championship and at select Redline Time Attack series events in 2009.
“Today’s announcement puts the Genesis Coupe into three great motorsports series,” said John Krafcik, acting president and CEO, Hyundai Motor America. “We like to refer to the Genesis Coupe as the sinister sibling to the North American Car of the Year, the Genesis sedan and we look forward to Rhys harnessing every ounce of energy in the Coupe as he campaigns it.”
Millen and his team are an ideal match to launch Hyundai’s racing efforts. Millen’s driving credentials include movie stunts, multiple drifting championships, a Pikes Peak world record and his recent New Year's Eve Las Vegas truck flip. But behind Millen’s success in the driver’s seat is a full team of engineers and fabricators that know how to maximize the potential of a race car.
Millen had his first opportunity to test drive the Genesis Coupe’s performance credentials when he performed precision driving for the car’s debut advertising campaign. Millen flogged a Genesis Coupe for three days during the filming process at Road Atlanta racetrack, and the car never missed a beat.
“The Genesis Coupe Concept inspired me to seek out a relationship with Hyundai and it has developed into multiple projects,” said Millen, professional race driver and founder of RMR. “The immediate focus is developing the RMR Red Bull Hyundai Genesis Coupe into a drift car with a 550-horsepower engine and a lightweight, rigid chassis. We are applying everything we know about fabricating into building this car.”
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